You picked my tea
Tea from Assam is a key ingredient in many British breakfast blends. Tea workers, most of them women, pick tea for the UK’s biggest brands – but instead of being valued they are impoverished.
So, thousands of people have called for change by asking the big brands a simple question: ‘Who picked my tea?’. And in less than a year, we’ve got all the big brands to reveal their suppliers.
This information is power. For the consumers, who can find out where their tea comes from. But most importantly, for the tea workers who can hold the brands to account and call for better conditions and pay.
But the workers take enormous risks standing up for their rights, and they need to know they aren’t in this alone.
So, let’s show them consumers stand with them in this fight. Add your voice by sending a message to the workers.
People from around the country have asked the UK’s biggest brands ‘Who picked my tea?’. Now you can find their answers in one place.
The six brands targeted by the campaign – Yorkshire Tea, Twinings, Tetley, PG Tips, Clipper, and Typhoo – have all published their suppliers in Assam, alongside Marks & Spencer and Ringtons.
Many of the brands have also gone further and published lists of their global suppliers, meaning we can find out where more than 70% of tea sold in the UK comes from.
Together we’ve turned the UK’s tea industry from secrecy to transparency - with the big brands revealling exactly where they source the tea we drink from…
Life on the tea estates…
What’s life really like for the people who pick our tea? Hear the workers’ stories and share the video with others.
Want to find out more?
Why does the campaign focus on Assam? Why is it targeting the six biggest brands?
And what about Fairtrade certified tea? Answers to these and other questions can be found in the Who picked my tea? FAQs.
And if you want to know even more… Our report ‘The Estate They’re In’ gives detail about the working and living conditions of Assam tea workers, the role of British tea brands, and how transparency can trigger wider change in the tea industry. The report is available for download here.
About the campaign
The Who picked my tea? campaign is part of a wider project run by fair trade and ethical fashion movements across Europe. ‘Trade Fair Live Fair’ is funded by the European Union to raise awareness of our reliance on the people who supply us with the things we use everyday like food and clothes.
Partners include Fashion Revolution, the Fair Trade Advocacy Office, the World Fair Trade Organisation (Europe), Fairtrade International, Platforme pour la Commerce Equitable (PFCE) and many smaller fair trade organisations across Europe.