Millennials challenge baby boomers with selfless spending spree in 2018

12 January 2018

Men and women under 25 years old have promised to make the most drastic changes in rates of selfless spending in a poll of New Year’s resolutions for the international development charity Traidcraft Exchange.

Timed to coincide with the launch of the Hidden Entrepreneur appeal in which the UK Government will match every donation made by the public, the poll conducted by independent market researcher Populus found that 1 in 5 aged 18-24 plan to give more money to charity in 2018 and more than 1 in 8 will invest in someone else’s new business this year – more than any other age demographic.

In contrast only 1 in 16 aged 55-64 plan to give more to charity and only 1 in 100 over 65 year olds plan to invest in someone else’s new business in 2018.

“Baby boomers are our most generous supporters but it’s great to see that millennials want to give more to charity and invest in exciting new businesses - with Traidcraft Exchange’s Hidden Entrepreneur appeal they can do both,” said Robin Roth, Chief Executive of Traidcraft Exchange.

“Every pound donated by the public will be matched by the UK Government, enabling us to help double the number of budding entrepreneurs in Kenya, Bangladesh and Senegal,” added Robin Roth.

Traidcraft Exchange’s Hidden Entrepreneur appeal is part of the Government’s UK Aid Match scheme under which every donation from the public is matched by a contribution from the Department for International Development.

“In the world’s poorest countries, farming is often the main source of income and yet the majority of farmers still live in poverty,” said International Development Secretary Penny Mordaunt. 
 
“By matching donations to Traidcraft Exchange’s Hidden Entrepreneur appeal, UK aid will help thousands of people in Kenya, Senegal and Bangladesh develop the business know-how needed run sustainable enterprises. This in turn will create better futures for their families and communities,” added Penny Mordaunt.

The Hidden Entrepreneur appeal will run from midnight on 12th January to 11th April 2018.

ENDS

For more information or to interview Robin Roth contact Tom Sharman:
tom.sharman@traidcraft.org or 07757 753 318

Notes for editors:

  • Traidcraft Exchange is an international development charity which uses the power of trade to bring about lasting solutions to poverty and injustice. It works closely with specialist fair trade company Traidcraft plc. Traidcraft Exchange is a registered charity, no. 1048752. To donate to the Hidden Entrepreneur appeal go to: https://www.traidcraft.org.uk/hidden 
  • The UK Aid Match scheme is run by the Department for International Development, and brings charities, the British public and the UK government together to collectively change the lives of some of the world’s poorest and most vulnerable people. For every £1 donated to a selected charity appeal, the government will also contribute £1 of UK aid to enable the charity to go further in changing and saving lives, up to a total of £5 million per appeal. Organisations must be UK-based, non-governmental and not-for-profit and be running an appeal set to raise at least £100,000, within a 3 month appeal period. Donations must be from people (not businesses) living in the UK and go towards an eligible international development project. For further information and guidance, please visit www.gov.uk/uk-aid-match  
  • Traidcraft Exchange commissioned independent research company Populus to interview a random sample of 2,118 UK adults aged 18+ from its online panel between 29-30th November 2017. Surveys were conducted across the country and the results have been weighted to the profile of all adults. Populus is a founder member of the British Polling Council and abides by its rules. Further information at www.populus.co.uk
  • 20% (1 in 5) of 18-24 year olds (more than any other age group) surveyed by Populus answered ‘strongly agree’ or ‘somewhat agree’ to the statement: “One of my New Year’s resolutions will be to give more of my money to charity in 2018”.
  • 12% (more than 1 in 8) of 18-24 year olds (more than any other age group) surveyed by Populus answered ‘strongly agree’ or ‘somewhat agree’ to the statement: “One of my New Year’s resolutions will be to invest in someone else’s new business in 2018”.
  • 6% (1 in 16) of 55-64 year olds (less than any other age group) surveyed by Populus answered ‘strongly agree’ or ‘somewhat agree’ to the statement: “One of my New Year’s resolutions will be to give more of my money to charity in 2018”.
  • 1% (1 in 100) of over 65s (less than any other age group) surveyed by Populus answered ‘strongly agree’ or ‘somewhat agree’ to the statement: “One of my New Year’s resolutions will be to invest in someone else’s new business in 2018”.
  • All of the data from the Populus survey can be found here: https://www.traidcraft.org.uk/populus-survey-results
     
Tom Sharman